http://www.workwithclintbutler.com/marketing/easy-button-and-why-yours-is-broken/
Easy Button And Why Yours Is Broken
The Is No Easy Button To Make Money Andrew Carnegie said: “Anything in life worth having is worth working for.” Do you remember when the easy button first came into marketing? When Staples launched this campaign I doubt they thought it would become a great metaphor in pop culture.
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