Whitepapers on decrease as alternatives show up: Content Marketing study

http://cmdigest.com/content-marketing-digest/content-marketing/whitepapers-on-decline-as-alternatives-appear-content-marketing-survey/
Whitepapers on decrease as alternatives show up: Content Marketing study
Another fascinating discovery made by the study is that B2B is commonly determined as a considerably efficient technique, with as numerous as 82 percent of participants keen to enhance their material manufacturing in the next 1 year duration. Compared to 43 percent in 2012, 61 percent of online marketers now utilize marketing automated systems, while those generating content from scratch account for a whopping 93 percent. According to the study's searchings for, 34 percent distribute or curate content, while just 30 percent encourage user-generated content.